A scam by principal according to Oxford Languages is “ a dishonest scheme; a fraud.” This marketing strategy falls under this category because it’s being dishonest by saying there’s a discount while really there isn’t, and by principal, it’s a scam, but most people don’t use rationalization via principal and thus don’t understand this. Thank you for your statement. It really helped me to put this into retrospect and furthermore prevent any more confusion. This is saying you get a 20% off discount while in reality the original price is the discounted price. Please read these article which I highly recommend if you wish to furthermore research into this: https://www.hbs.edu/faculty/Pages/item.aspx?num=50777 https://www.checkbook.org/washington-area/sale-fail/?press=washingtonpostit's defintely not a scam. A scam would be when they say you get a discount but you don't. This is just clever marketing techniques.
Attachments
Last edited: