I personally think there are 3 reasons why people dont like kitpvp. Before actually say anything, yes I am a random.
Because the server is gain and lose, its very easy for players to get angry and take their anger on the person that killed them, and that's why most players have pms off. Its common to get messaged by someone you killed "permed", or "LMAO YOUR SO BAD". These players are usually just angry that you killed them and if you encourage them, can go on for hours. Sometimes however, these players go too far, and start saying things like "***". Fortunately, the staff are usally quick to mute on IL due to them knowing how far people go
2. Pay To Win
As a non, life is pretty hard on invaded, and even with the low ranks like VIP and MVP, its hard to compete. Players dont want to play a server where if they want to get on the top of the leaderboards, they need to pay 50 bucks for lord. Not trying to say you cant do anything as a non, I got 80k total last season as a non, but its a lot harder process without the help of kits and perks you get as a donator
3. Repeditive
After playing the server for a long time, players get bored of doing the same thing. At one point you will just get fire worded, and that's that. The more OG players have left the community, leaving mostly Randoms like me to rule the server. The community is kind of dying if I'm being honest, and there isn't a whole lot Invadedlands can do